Why Translation

While early adoption of the internet assumed English as a sufficient language, today, over 70% of internet users are not English speakers and the numbers are only growing. Reaching these users remains a challenge to many businesses without multilingual sales tools. Accordingly, website translation provides a viable solution and remains one of the most cost effective methods of expanding your business into active foreign markets and taking advantage of international business opportunities.

Let's look at the facts:

• Buyers are three times more likely to purchase something if addressed in their own language
• Website visitors will remain on a site twice as long if they can read in their native language
• 60% of Web Users who can read English prefer buying from sites in their own language
• Nearly 90% of people who have little or no English ability spend most or all of their time on sites in their own language

Source: Can't Read, Won't Buy: Why Language Matters to Global Marketing – Donald A. DePalma

MO Group International's translation services will ensure your message reaches potential customers all over the world, allowing you to compete in online markets that were previously beyond your reach.

Translation and Localization

To best achieve an international website presence, it is imperative to understand the importance of all linguistic, cultural and technical aspects involved in translation. By applying localization to the translation process, MO Group International will not only ensure that the translation is precise, but that your site will be culturally suitable for each of your target audiences. At the request of our clients, MO Group International also implements Search Engine Optimization strategies by performing linguistic research on your industry and inserting key words in each of the target translation languages.

The team of skilled, professional website translators at MO Group International will handle all your translation needs with ease and accuracy. MO Group International puts a strong emphasis on the quality of our translation process. Our team of translators is carefully selected and screened for native language expertise, specialized cultural knowledge, and dedicated work ethic. Additionally, our project managers work closely with you to provide first-class customer service standards; at MO Group International we insist our work is never complete until our clients are fully satisfied.

What exactly do our services include?

MO Group International specializes in:

• Providing language experts who will optimize website content for search engines during translation
• Creating multilingual marketing strategies with keyword research and implementation to the translation process
• Translation of XHTML, XML, Flash, ASP, PHP, image files and video files
• Ensuring multilingual website coding is W3C standard compatible
• Implementing structural requirements to ensure that your site is easy to navigate
• Ensuring your site correctly displays the user's chosen language (eg. Unicode enablement, separation of code and content, scalable design, etc.)
• Ensuring all text is linguistically and cultural sound – including incidentals such as numbers, currencies, and dates

The MO Group International Advantage

The MO Group International team also specializes in multilingual search engine optimization techniques that when implemented with translation procedures can produce excellent search engine rankings. Even if your translation is excellent, measured by syntax and quality of writing, the nuances needed to achieve high search rankings need to be applied, specific to the respective language.

Contact us today and let the experts at MO Group International fulfill all your translation needs and put you on the fast track to international success.