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Search Engines

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Google is the world's leading search engine and the prime target for most SEO objectives. Notably, however, they still only represent about half of the world's web searches. There are dozens of additional search engines and directories that many users rely on to navigate their way through the internet; an effective SEO project should also consider these search engines. Some of the leaders are highlighted below:


7Search -Pay for position SE. Acclaim Search -by ValueCom. AOL -Lousy web search. AllCrawl -"Why Choose, When You Can Have It All?" All The Web -Claims a lot of pages, but disappointing. AltaVista -Also offers translation. Amnesi -Search Internet server names (DNS names). Ampleo -Human interactive search engine. Free. Ask Jeeves -Uses natural language input. Mediocre. Deja.Com -Search UseNet newsgroups. Deoji -Includes tools for WebTV. Dewa DevSearch -The web developer's SE. DirectHit -One of the biggies. Pretty good. DMOZ -Open directory project Excite -Rated as one of the best SEs. Findit2000 FindWhat -Pay for position. Frequent Finders -Search for words in the actual URLs. Funkycat -International search engine with a broad index. GenieKnows Google -Huge and accurate, a favorite. Weighs popularity. Go -Mis-managed by Mickey Mouse & Co. Go2Net GoshDarn! -Hot new search engine HotBot -Scalable. Search a domain, eg. [.edu]. iBound Info Hiway Infomak InfoSeek -Owned by Disney. Average. Intelliseek -Their Profusion site allows searching 1000 sites, including many on the 'invisible web' IXQuick -Highly rated. Jump City Kanoodle -Pay for position SE. Link Centre Link Master Links2Go -Most-referenced pages by topics; it's also personalizable. Look Up Lost Link/ Web Links -Great site, adds links instantly... with banners! Lycos -"Wolf spider" (Latin). Another SE biggie. MSN NBCi -New respect for this search engine TheNet1 Nexor Aliweb NorthernLight -Recommended, plus a special pay collection. Overture -Top pay for position SE, high commercial relevance. Pathfinder/ Time-Warner -Time, People, Money, Fortune, etc... Reference.Com -UseNet resources Rocket Links -Pay for position SE. Scrub The Web -Robot SE claims to have indexed 80 MM pages. Search.Com -CNET. Infoseek SE, own db for subjects. Search4Info Search Hound -Pay for position. Slow? Search King -Indexes instantly. Surfers votes determine ranking. Snap -Advanced setting allows excluding words, eg. xxx, porn, etc.. Splat Search Subjex Super Cyber Search -Pay for position. ToggleBot -10MM URLs. MetaSearch, Directory, Auction Search, etc.. TopClick -The Private SE. Claims to protect privacy. No cookies. WebCrawler -Very user friendly interface. Owned by Excite. Web Direct WebSearch2K -New SE, pay for position, no adult. WebVentureHotlist What-U-Seek Where2Go -TOP 20 search engine, directory of URLs. WWWHunter Yahoo! -Leading net directory. Zen Search Z Search -"The last name in searching"