BMW given Google 'death penalty'

Search giant Google has "blacklisted" German car manufacturer BMW for breaching its guidelines. Investigations by Google found that BMW's German website influenced search results to ensure top ranking when users searched for "used car."

Link Exchanges or Business Development Strategy

With the growing concern of Link Exchanges and the methods by which they are being used, it is time for every SEO consultant to acknowledge the problem.

SEO as a Business Strategy

Understand that not all users know your industry acronyms, catch phrases, and lingo. Moreover, not everyone understands what they are looking for and by educating your users your business will have a competitive advantage over others that fail to educate.

SEO and Website Translation: A Powerful Partnership

Understanding the power of the Internet and its influence on marketing strategy is the first step towards understanding website translation and the importance of reaching multilingual markets.

Natural Search Tips that Get Results

Any given Web search on a site such as Yahoo! can turn up thousands, sometimes millions, of results. If you are trying to grow your business online, you will want to structure your site to improve your rankings in algorithmic (non-sponsored) search results. Consider implementing the search engine optimization tips below to help you achieve this goal.

Search Engine Advertising Choices

Search advertisers are offered two basic marketing models, paid-ads and free organic ads. While there are advantages and disadvantages to both models, one clearly stands out as a better advertising option than the other. Why is it then that advertisers from small business to mega-corporations tend to show higher interest in the more expensive and least effective of the two?

Google Reveals its 300-Year Plan

Google's chief executive, Eric Schmidt, predicts it could take 300 years to index all the world's information and make it searchable.

Search Engine Marketing Research Findings

This research attempts to obtain businesses views on search engine marketing. It gives valuable implications for both business and search engine marketing firms.